SOMACIS pcb industries – on the wings of the Chinese dragon

Citation

(2007), "SOMACIS pcb industries – on the wings of the Chinese dragon", Circuit World, Vol. 33 No. 3. https://doi.org/10.1108/cw.2007.21733cab.007

SOMACIS pcb industries – on the wings of the Chinese dragon

SOMACIS pcb industries – on the wings of the Chinese dragon

SOMACIS pcb industries is an Italian industrial group specialising high-tech printed circuit boards. The inauguration of a new production plant in China, a joint venture with Graphic Plc, has marked another step ahead in the company's expansion strategy and globalisation.

The Opening Ceremony took place at the new factory, located 100km from Hong Kong, in Chashan, Dongguan City, on May 24. The ceremony has got under way with a symbolic dragon, borne by 18 people, who danced to the beat of drums, designed to bring luck and good fortune to new ventures. This was a wildly colorful performance in the most traditional of styles.

The dragon is ever present in Chinese rites and celebrations as a good omen for newly founded companies, and, for those who have to make it succeed, wishes of wisdom, far-sightedness, friendship, longevity, leadership, heroism, agility, flexibility, hard- working and goodness count among the most valuable.

Mr Tridenti thanked the Chinese partners for their kindness, and said in his speech that it was “a proud moment to be opening this new plant together with our English partners, Graphic Plc. I am joined by their President Rex Rozario and their MD David Pike, and I would also like to mention our shareholders, the Consul General of Italy, Paolo Miraglia del Giudice, and the local Chinese governors – Jiang Lin, Lu Shaoxiong, Fang Jianbo, and Huang Zhihao. I am also honoured by the presence of our closest clients, mostly multinationals, those of you from the world of finance, our partner suppliers, and local businessmen and management. To the workers that we will meet later, during the guided visit of the plant, a recognition that they are indeed an integral part of this event.

“I, together with my all Italian team, have lived and breathed for the past year and a half the incredible leap forward in economic, scientific and cultural terms that emanates from this part of the world and reaches the rest of it. Living in China and having passed a year investing and growing in this country as entrepreneurs, we cannot remain distant from the great changes that are happening, we want to be part of those changes, be players in part of this change and reap the opportunities. We want to grow, to transform opportunities into success and growth for our company. Growing in a part of the world which is growing will help us achieve this more quickly, following the impulse towards the future and the determination we have to follow it. Today we have arrived at this point of departure and it's the right time to publicly thank all of those who have helped bring us here. The first of many thanks must go to our China project manager Mauro Dallora, the results of his outstanding work can clearly be seen by all, he has put all of his managerial skills and international experience to great use as the manager of the construction and start-up of our new plant.”