The Role of Price in Investment Decisions

Abstract

The time when the role of marketing was regarded merely as that of selling whatever the works thought right to produce is in the past. Whether under the fashionable name of merchandising or not, the proper sphere of marketing begins with product development and also includes investment appraisal. And it is no exaggeration to say that the latter involves the most fundamental of marketing decisions.

Citation

Gabor, A. (1979), "The Role of Price in Investment Decisions", International Journal of Social Economics, Vol. 6 No. 5, pp. 322-329. https://doi.org/10.1108/eb013845