Planning the move to the Continent: Questions that must be answered

Abstract

More than twenty British retailers are now proudly displaying their fascias on the other side of the Channel. Other companies certainly have the same idea in mind. What decisions have to be made before this adventurous step is taken? Which is the best country to break into, how should negotiations be conducted? Graham Jackson has undertaken some research and suggests certain guidelines for the European minded British retailer.

Citation

Jackson, G.I. (1973), "Planning the move to the Continent: Questions that must be answered", Retail and Distribution Management, Vol. 1 No. 6, pp. 14-16. https://doi.org/10.1108/eb017754