CONSUMER ADVICE CENTRES: — Not necessarily bad news for retailers

Abstract

Fourteen Consumer Advisory Centres are at present operating and many more are planned for the New Year. Encouraged by the Government and financed by local authorities, the Centres are primarily located in working‐class areas, thus providing a welcome change from a situation in which the professional middle‐class have dominated the consumer protec‐tion field. From a retailer's point of view, they need not be considered as focal points of dissension and breeding‐grounds for angry complaints. On the contrary, reputable retailers should welcome the emergence of the Centres; if the customer is well‐primed with information and can do her shopping intelligently, this will clearly lead to more satisfied customers and a more efficient transaction on both sides. In addition, the Centres should have an important role to play in dissuading shoppers from bringing unjustified complaints against the retailer.

Citation

Ody, P. (1973), "CONSUMER ADVICE CENTRES: — Not necessarily bad news for retailers", Retail and Distribution Management, Vol. 1 No. 6, pp. 35-38. https://doi.org/10.1108/eb017759