Keeping the fixtures filled: SPEEDING THE FLOW OF MERCHANDISE TO THE SALES FLOOR
Abstract
Retailers are rapidly coming to realise that sales lost through stock unavailability is a serious profit risk. Having the right merchandise to hand at the right time is a problem, especially in these times of shortages. In this article the merchandising methods of two hypothetical American stores, Alpha and Beta are discussed.
Citation
Giddings, J.I. and Harless, T.J. (1974), "Keeping the fixtures filled: SPEEDING THE FLOW OF MERCHANDISE TO THE SALES FLOOR", Retail and Distribution Management, Vol. 2 No. 2, pp. 39-42. https://doi.org/10.1108/eb017782
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited