THE CHOICE OF SERVICE LEVEL: A case study
C.D.T. Watson‐Gandy
(Lecturer in the Department of Management Science, Imperial College member of the Board of the Centre for PDM)
N. Christofides
(Lecturer in the Department of Management Science, Imperial College)
69
Abstract
The problem of what level of service to provide to customers is frequently a source of argument between marketing and distribution personnel. This article examines the factors that can affect the range of choices and, with particular reference to a practical example, describes a method of determining the costs implied by changing the service level.
Citation
Watson‐Gandy, C.D.T. and Christofides, N. (1974), "THE CHOICE OF SERVICE LEVEL: A case study", Retail and Distribution Management, Vol. 2 No. 5, pp. 51-55. https://doi.org/10.1108/eb017811
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited