WOOLCO AT CWMBRAN ‐ How retailers view it

Abstract

Woolco opened a superstore at Cwmbran in South Wales last October. The store is 9,290 sq metres in size and adds yet another major unit to an area which already contains a Carrefour at Caerphilly and an Asda at Rogerstone (Newport). The authors are involved in a programme of research which is attempting to monitor the impact on consumer behaviour and retail structure of this particular Woolco. Their findings on the consumer aspect were reported in RDM March/April 1975; this article outlines the attitudes of retailers outside the town's central area to the opening of the superstore.

Citation

Dawson, J.A. and Kirby, D.A. (1976), "WOOLCO AT CWMBRAN ‐ How retailers view it", Retail and Distribution Management, Vol. 4 No. 1, pp. 25-27. https://doi.org/10.1108/eb017840