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Calculating the ‘constraints’: The applications of linear programming

T.G. Perry (Perry and Associates (distribution consultants))

Retail and Distribution Management

ISSN: 0307-2363

Article publication date: 1 June 1976

131

Abstract

Business is nearly always a balancing act; making an improvement in one place very often has some detrimental effect elsewhere. Some ways of increasing sales volume may incur such considerable additional costs that they are not worthwhile, others are so uncertain as to be not worth the risk. Linear programming is a technique for helping to “optimize” these sort of decisions. The approach described in this article has been applied in a number of different types of retailing each with its own characteristics, but the examples chosen to illustrate the principles involved are all based on footwear retailing at various levels of complexity and detail.

Citation

Perry, T.G. (1976), "Calculating the ‘constraints’: The applications of linear programming", Retail and Distribution Management, Vol. 4 No. 6, pp. 39-42. https://doi.org/10.1108/eb017868

Publisher

:

MCB UP Ltd

Copyright © 1976, MCB UP Limited

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