Approaches to retail management:: 3. The simplicity of Carrefour

Abstract

Perhaps the most controversial feature of the UK retailing scene over the past few years has been the emergence of the hypermarket; the principal company concerned has been Carrefour, who will shortly open their fourth unit at Minworth, near Sutton Coldfield. Carrefour's senior management maintain there is nothing complicated about their operation—that it has in fact been developed from the simple principles of wholesaling. This is the third in the series of “Analysis” articles in which Dr David Walters looks at a company's organisation policy, location policy, product range, pricing and promotional policies.

Citation

Walters, D. (1977), "Approaches to retail management:: 3. The simplicity of Carrefour", Retail and Distribution Management, Vol. 5 No. 2, pp. 7-11. https://doi.org/10.1108/eb017880