THE USE OF AN OWN BRAND CREDIT CARD SYSTEM

Abstract

Credit cards are now widely accepted by the public, and in recent years some retailers have introduced their own. This secures customer loyalty, but can be a costly system to administer. MCS have developed a new service designed to overcome operational problems and to help retailers promote their own credit card systems.

Citation

Guilbert, J.M. (1977), "THE USE OF AN OWN BRAND CREDIT CARD SYSTEM", Retail and Distribution Management, Vol. 5 No. 2, pp. 62-63. https://doi.org/10.1108/eb017891