Coupon redemption: Computing aids as a cost effective solution

Abstract

The problem of handling promotional coupons, which come in all shapes, sizes, materials and values from hundreds of different manufacturers, provides an interesting case history of how computer aids can draw sense from a cat's cradle of miscellaneous data

Citation

Miller, J. (1978), "Coupon redemption: Computing aids as a cost effective solution", Retail and Distribution Management, Vol. 6 No. 3, pp. 32-33. https://doi.org/10.1108/eb017944