LOOK WHERE YOU'RE GOING: Planning and optimising investment in stores

Abstract

More attention is now being devoted to the contribution which market research can make to the location, development and appraisal of individual stores. This is a result of trends in European retailing where stores are generally built much larger, where they sell a greater variety of merchandise and attract people from wider distances. In the following pages, Mr Simmons assesses the new role of market research, and in particular, what it can tell the retailer about his image, so important when competing for custom in an out‐of‐town shopping centre.

Citation

Simmons, M. (1978), "LOOK WHERE YOU'RE GOING: Planning and optimising investment in stores", Retail and Distribution Management, Vol. 6 No. 6, pp. 45-48. https://doi.org/10.1108/eb017971