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Independents versus affiliation — What factors motivate retailers?

Professor Frank Livesey (Head of School of Economics and Business Studies at Preston Polytechnic)

Retail and Distribution Management

ISSN: 0307-2363

Article publication date: 1 March 1981

104

Abstract

The decline of the independent retailer as a result of the growing strength of the multiples has been a persistent factor in British retailing for decades, and the effectiveness of the affiliated retailer in fighting back in the form of voluntary groups is equally well‐known. But why do so many independent retailers still prefer to operate outside the group structure? The authors carried out a study of 100 unaffiliated retailers in the north‐west of England; this article outlines their findings.

Citation

Livesey, F. and Nagy, E.A. (1981), "Independents versus affiliation — What factors motivate retailers?", Retail and Distribution Management, Vol. 9 No. 3, pp. 26-28. https://doi.org/10.1108/eb018101

Publisher

:

MCB UP Ltd

Copyright © 1981, MCB UP Limited

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