Getting away from the curse of the average: Conran's design policy for shops and products

Abstract

With the opening of the Quatre Temps shopping centre in La Defense complex in Paris, a major design project for Conran Associates has been completed. This feature looks at some of the principles the company follows in its approach to both store and product design.

Citation

McFadyen, E. (1981), "Getting away from the curse of the average: Conran's design policy for shops and products", Retail and Distribution Management, Vol. 9 No. 4, pp. 22-26. https://doi.org/10.1108/eb018105