Market research in retailing: Acquisitions—how to avoid some of the pitfalls

Abstract

Acquisitions are becoming an increasingly important part of corporate strategy in the UK retail sector. In this, the second of a series on the applications of market research in retailing, David Rogers discusses the need for an organised approach to the evaluation of prospective acquisitions — and the part that market research should play in this process.

Citation

Rogers, D. (1985), "Market research in retailing: Acquisitions—how to avoid some of the pitfalls", Retail and Distribution Management, Vol. 13 No. 3, pp. 56-58. https://doi.org/10.1108/eb018271