Retail research: studies in ‘lifestyle’
Dr John A Dawson
(Institute for Retail Studies, University of Stirling)
630
Abstract
In this review of some recent studies in retail research, work related to the general theme of lifestyle retailing is considered. Almost all the work reviewed is American in origin, in order to illustrate some of the thinking and research which is underpinning American lifestyle retailers such as The Limited, Circus World, Eyelab Presents or Sizes Unlimited.
Citation
Dawson, J.A. (1985), "Retail research: studies in ‘lifestyle’", Retail and Distribution Management, Vol. 13 No. 5, pp. 38-39. https://doi.org/10.1108/eb018282
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited