MAINTAINING QUALITY CONTROL DURING THE “CRUNCH” IN SERVICE FIRMS
Kathleen Krentler
(Associate Professor of Marketing at San Diego State University. She received a D.B.A. with a major in marketing and a minor in Applied Statistics from the University of Kentucky.)
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Abstract
In a recent article marketers in service firms identified demand fluctuation as a problem that produces major concern for them. In fact, while other problems commonly associated with services marketing (such as inability to “mass produce”) were viewed as relevant for less than one‐quarter of the practitioners surveyed, a full 47 percent viewed demand fluctuation as a problem.
Citation
Krentler, K. (1988), "MAINTAINING QUALITY CONTROL DURING THE “CRUNCH” IN SERVICE FIRMS", Journal of Services Marketing, Vol. 2 No. 1, pp. 71-74. https://doi.org/10.1108/eb024719
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited