Jaguar's Pricing Policy — A Reply
R. Harrison
(University of Aston Management Centre and University of Birmingham)
F.M. Wilkes
(University of Aston Management Centre and University of Birmingham)
96
Abstract
Professor Gabor and Mr. Bates, together with Messrs. Barnard, Midgley and Hanmer‐Lloyd are quite correct in pointing out our arithmetical slip and the incorrect differentiation of the opportunity loss function. As they point out at length the true value of the opportunity loss, L, is £6.3m and since
Citation
Harrison, R. and Wilkes, F.M. (1974), "Jaguar's Pricing Policy — A Reply", European Journal of Marketing, Vol. 8 No. 2, pp. 183-187. https://doi.org/10.1108/eb027326
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited