Marketing by a Small Tour Operator in a Market Dominated by Big Operators
Tom Allen
(Sunmed Holidays)
377
Abstract
Sunmed Holidays is the No. 1 specialist holiday operator in Greece. In 1984 the company carried 69,000 people to Greece, which represents around 10 per cent of the Greek market. However, it only represents some one per cent of the overall summer inclusive tour market.
Citation
Allen, T. (1985), "Marketing by a Small Tour Operator in a Market Dominated by Big Operators", European Journal of Marketing, Vol. 19 No. 5, pp. 83-90. https://doi.org/10.1108/eb027332
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited