Marketing Toys On The Internet — It's Child's Play! Or Is It?

Abstract

This isn't yet another article on the subject of selling toys on line. We all know ‘e’ tailing toys is going to be big, even if we don't know how big and how quickly. The new challenge posed by the Internet explosion, is how to market toys effectively on the net, and this author aims to show the way forward.

Citation

Linke, H. (1999), "Marketing Toys On The Internet — It's Child's Play! Or Is It?", International Journal of Advertising and Marketing to Children, Vol. 1 No. 3, pp. 177-179. https://doi.org/10.1108/eb027611