Webkids

Abstract

In the Netherlands school is the second most important place, after television, for passing on addresses of children's websites. Websites should include not only an educational part but also a ‘fun’ section. When children use a particular website in school for classwork, they will visit it again when at home if they know it also contains fun elements such as a chatbox or games.

Citation

Belt, J. (2000), "Webkids", International Journal of Advertising and Marketing to Children, Vol. 2 No. 2, pp. 111-113. https://doi.org/10.1108/eb027641