Free Books for Schools

Abstract

Newspapers face a huge challenge over the next ten years as the pressure on our ability to reach younger readers increases. Our youth segments have less need to pick up a newspaper and as a category we must address the issue of youth readership very quickly if this position is to be turned around. The Sun and The News of the World remain best placed in the category, with the youngest age profiles of any tabloids, but measures have still been taken to talk to this younger audience.

Citation

Agar, A. (2001), "Free Books for Schools", International Journal of Advertising and Marketing to Children, Vol. 3 No. 1, pp. 53-56. https://doi.org/10.1108/eb027667