FORMULATING A QUALITY IMPROVEMENT STRATEGY
Bradley T. Gale
(Managing Director of Research of the Strategic Planning Institute (SPI))
Richard Klavans
(Doctoral candidate in the Management Department of the Wharton School of Management, University of Pennsylvania)
362
Abstract
In the long run, higher quality captures a larger market share and results in higher profits. But with technology constantly changing, today's quality products may not be tomorrow's. By assessing how customers perceive quality, one can formulate sound strategies and commit to long‐term investment with greater confidence.
Citation
Gale, B.T. and Klavans, R. (1985), "FORMULATING A QUALITY IMPROVEMENT STRATEGY", Journal of Business Strategy, Vol. 5 No. 3, pp. 21-32. https://doi.org/10.1108/eb039072
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited