Use Tactical Pricing to Uncover Hidden Profits
Robert A. Garda
(Director in the Cleveland office of McKinsey & Company, Inc.)
192
Abstract
Astute competitors are turning to the flip side of cost—price—for the next wave of performance enhancement.
Citation
Garda, R.A. (1991), "Use Tactical Pricing to Uncover Hidden Profits", Journal of Business Strategy, Vol. 12 No. 5, pp. 17-23. https://doi.org/10.1108/eb039438
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited