Case Study: Black & Deckering Black & Decker
Joseph Cosco
(Wrote the case study on GTE in the November/December issue of JBS)
191
Abstract
IN 1910, S. DUNCAN BLACK AND ALONZO G. DECKER INVENTED THE PISTOL grip, trigger‐operated power drill that helped make Black & Decker synonymous with do‐it‐yourself home improvement. The company was such a pervasive powerhouse here and abroad that the English and Germans spoke of “Black & Deckering” their homes.
Citation
Cosco, J. (1994), "Case Study: Black & Deckering Black & Decker", Journal of Business Strategy, Vol. 15 No. 1, pp. 59-61. https://doi.org/10.1108/eb039617
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited