“QUOTE UNQUOTE”
Aubrey Wilson
(Aubrey Wilson Associates)
38
Abstract
A well‐prepared and presented proposal or tender can give a company a strong competitive edge. It is, however, an aspect of marketing that is often neglected.
Keywords
Citation
Wilson, A. (1988), "“QUOTE UNQUOTE”", Marketing Intelligence & Planning, Vol. 6 No. 2, pp. 12-14. https://doi.org/10.1108/eb045763
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited