Resisting reification: free market or free citizens?

Abstract

A significant catalyst in global economic success has been the information revolution. The Internet, in particular, has facilitated a vast increase in the quantity of available information and multimedia, in general, has allowed corporate players to dramatically increase their market share by exploiting new channels of persuasion, inducing the consumption of yet more goods and services. Globalisation has enabled the discovery of new cultural influences, often transformed by marketers into yet another sales device. Marketers have routinely employed a number of psychological techniques with the cynical intention of subverting human emotions into a marketing tool. Beginning with Edward Bernays, nephew of Sigmund Freud, who has been credited with pioneering these methods in the 1920's, a technologically‐aided ‘spinning’ of the ‘truth’ continues to be employed in the private and public sphere today. It has been alleged that governments have favoured such techniques in order to reinforce support for the global economy; whilst at the same time their own susceptibility to manipulation and coercion by the global forces of corporatism has resulted in action taken against the wider public interest. It is suggested in this article that societies need to re‐empower themselves against the global information manipulators who comprise a powerful elite. In order to realise a reflective, rational and truly reciprocal society, corporate practices must be subject to stringent statutory control and, finally, demonstrate a commitment to ethical, conscionable behaviour.

Citation

Shaw, H.J. and Shaw, J.J.A. (2005), "Resisting reification: free market or free citizens?", Social Responsibility Journal, Vol. 1 No. 1/2, pp. 63-69. https://doi.org/10.1108/eb045796