New product development

Abstract

How does a food manufacturer devise a new product which fills a consumer need? And, having made the new product to his own specification, how does he persuade the consumer to buy — and continue buying it? Rita Exner of Cadbury Typhoo explains

Citation

Exner, R. (1982), "New product development", Nutrition & Food Science, Vol. 82 No. 3, pp. 5-7. https://doi.org/10.1108/eb058893