MARKETING HEALTHY EATING

Abstract

Recent reports on the eating habits of children throughout North Yorkshire came as no surprise to school meals organisers in the county. The reports showed that many children regularly make a beeline for chips, crisps and fizzy drinks. So to tackle the problem of how to encourage children to make a more healthy choice, the Education Catering Service decided to adopt marketing methods used by other modern businesses. After all, a service industry with a turnover of several millions and employing 1500 staff must consider itself a business and look at its business through the eyes of the customer.

Citation

Fewell, A. (1986), "MARKETING HEALTHY EATING", Nutrition & Food Science, Vol. 86 No. 6, pp. 19-20. https://doi.org/10.1108/eb059147