NUTRITION AND FOOD MARKETING: LABELLING

Abstract

In recent years the upsurge in consumer interest in nutrition and health has stimulated increased use of nutrition information and messages in food marketing strategies. In this article, Terry Kirk reviews the salient features of legislation and voluntary guidelines relating to food labelling and he suggests that a unique opportunity exists for harnessing commercial motivation and communication expertise for the benefit of consumer nutrition education and positive health benefits

Citation

Kirk, T. (1988), "NUTRITION AND FOOD MARKETING: LABELLING", Nutrition & Food Science, Vol. 88 No. 3, pp. 16-18. https://doi.org/10.1108/eb059184