Anbar Abstracts Issue

Abstract

This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and international business; Marketing strategy; Supply‐chain management; Product management; Services marketing; Marketing in the public sector; and Marketing and information technology.

Citation

Fojt, M. (1995), "Anbar Abstracts Issue", European Journal of Marketing, Vol. 29 No. 6, pp. 1-68. https://doi.org/10.1108/eb060634