The Ultimate Entrepreneur′s Book

Citation

Teare, R. (1999), "The Ultimate Entrepreneur′s Book", International Journal of Contemporary Hospitality Management, Vol. 11 No. 6, pp. 57-58. https://doi.org/10.1108/ijchm.1999.11.6.57.2

Sub‐titled “a straight‐talking guide to business success and personal riches” this book offers a practical toolkit approach to entrepreneurial activity. Written by two self‐made millionaires, the book is readable, practical and based upon real life experiences. In particular, the writers stress the importance of creative‐thinking, goal‐setting and time management. Its nine chapters cover: thinking creatively; setting and achieving goals; implementing winning strategies; effective selling and negotiating; leading a team, financial appraisal and on “how to focus on the 20% that brings in the 80%”.

This is a “hands on” book that provides many helpful insights on the challenges that relate to making business ideas come to life. The style and approach is accessible to any reader with an interest in business and its content and coverage is of value as a source of ideas and inspiration to any manager. The layout of the book with practical tips and key steps means that it is also easy to browse and relate to any business situation. It also contains a good list of further reading sources on all the topics it addresses. This is a gem of a book that might well assist anyone with a business idea to make it happen.