Citation
(2012), "Special issue on entrepreneurship and service innovation", Journal of Business & Industrial Marketing, Vol. 27 No. 5. https://doi.org/10.1108/jbim.2012.08027eaa.004
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Special issue on entrepreneurship and service innovation
Article Type: Call for papers From: Journal of Business & Industrial Marketing, Volume 27, Issue 5
Editor: Nelson Oly Ndubisi, Griffith Business School, Griffith University, Gold Coast, Australia
Business marketing reflects a broader concept that includes emergence and greater attention given to services (Malhotra et al., 2008). Services contribute significantly to the growth of every economic system. In today's increasingly dynamic, complex and unpredictable business environment, service organizations try to renew themselves and add value through entrepreneurial activities and innovation. Innovation is the adoption of an idea or behaviour new to the adopting organization, which involves all dimensions of organizational activities, such as a new product or service, a new production process technology, a new structure or administrative system, and a new plan or programme within the organization (Damanpour, 1991). Entrepreneurship is an organizational culture of enhancing wealth through innovation and exploitation of opportunities (Nasution et al., 2010). Both concepts have been cited as the primary sources of competitive advantage and growth in organizations. Yet, despite the rapid growth of the service sector and increasing servitization of the manufacturing sector, past investigations of the role of entrepreneurship and innovation in organizations have mostly centred on manufacturing firms or physical products, with little attention to services.
This special issue aims to bring together cutting edge research of an international standard on how service organizations add value, increase performance and create competitive advantage through entrepreneurship and/or innovation. The special issue follows the tradition of JBIM of helping to overcome shortages in business-to- business marketing theory and research (Sheth and Sharma, 2006), and its foci on business-to-business marketing and sales. Business-to-business marketing and sales refers to one company marketing and selling its products and services to another organization, such as a commercial enterprise, government or not-for-profit organization. Manuscripts offering new insights into entrepreneurship and service innovation in a business-to-business context, which may be in the form of conceptual, case-based or empirical papers that consider (but are not limited to) the following topics, are of interest:
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Entrepreneurship, entrepreneurial orientation and firm performance
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Service innovation and value creation
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Measurement of innovation
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Entrepreneurial marketing for services
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Innovation in services management
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Innovation characteristics and diffusion of services
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Service organizations and competitive advantage
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Corporate entrepreneurship, innovation and performance
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Innovation in healthcare marketing
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Innovation in sports marketing and sponsorship
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Innovation in higher education marketing
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Outsourcing, offshoring and franchising
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Service-dominant logic and value co-creation
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Servitization
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Resources, capabilities and performance of service firms
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Service quality, service failure and service recovery
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Innovation in not-for-profit organizations
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Environmental marketing innovation
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Mindfulness, service quality and reliability.
Submission Information
The deadline for submission of manuscripts is 30 November 2012. Full papers must be formatted according to the guidelines of the journal (available at: www.emeraldinsight.com/products/journals/author_guidelines.htm?id= jbim) and submitted to the relevant ``special issue'' section via the online submission system. All papers will be reviewed by the Guest Editors for suitability for the special issue, and thereafter subjected to a double blind peer review process.
Submissions to Journal of Business & Industrial Marketing are made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access are available at: http://mc.manuscriptcentral.com/jbim Full information and guidance on using ScholarOne Manuscripts are available at the Emerald ScholarOne Manuscripts Support Centre: http:// msc.emeraldinsight.com
Questions pertaining to the special issue should be sent to the special issue Editor at: n.ndubisi@griffith.edu.au
References
Damanpour, F. (1991), ``Organizational innovation: a meta-analysis of effects of determinants and moderators'', Academy of Management Journal, Vol. 34 No. 3,
pp. 555-90.
Malhotra, N.K., Uslay, C. and Ndubisi, N.O. (2008), ``The essence of business marketing theory, research and tactics: contributions by the Journal of Business-to- Business Marketing, by Lichtenthal, Mummalaneni and Wilson: a paradigm shift and prospection through expanded roles of buyers and sellers'', Journal of Business-to- Business Marketing, Vol. 15 No. 2, pp. 204-17.
Nasution, H.N., Mavondo, F.T, Matanda, M.J. and Ndubisi, N.O. (2010), ``Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value'', Industrial Marketing Management, Vol. 40 No. 3, pp. 336-45.
Sheth, J.N. and Sharma, A. (2006), ``The surpluses and shortages in business-to- business marketing theory and research'', Journal of Business & Industrial Marketing, Vol. 21 No. 7, pp. 422-7.