Citation
Hayes, S. (2008), "Editorial", Journal of Fashion Marketing and Management, Vol. 12 No. 4. https://doi.org/10.1108/jfmm.2008.28412daa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Editorial
Article Type: Editorial From: Journal of Fashion Marketing and Management, Volume 12, Issue 4
It may seem a long way-off but I would like to invite all readers and contributors to consider submitting articles for a special edition (Volume 13 Number 4, 2009) of our journal based on issues relating directly to fashion marketing and management in the Asia-Pacific (APAC) region. I say the APAC region because, though not a naturally definable geographical region, it is a term synonymous with manufacturing and export growth and – more recently – increasingly important emerging consumer markets. As an area it can include or exclude other Asian growth areas such as India, Mongolia and at a stretch even Russia. It encompasses Australia and New Zealand (from the initial economic flows of the 1980s) and it can be considered to extend all around the rim of the Pacific Ocean to include North America and Canada. But the islands of the Pacific Ocean, many and disperse, are an integral element of what defines the region. Perhaps, both internal and external differences can be explored in this special – is the APAC region heterogeneous?
Back to this issue, and once again we present a varied and stimulating array of articles. To highlight just a few: it is interesting to see Yan et al.’s take on consumer confidence in care labelling – what do those symbols mean? With an eye on sustainability, possibilities exist for managing the environmental impact of laundering – influenced by this research a text-based presentation of minimum and optimum laundering conditions would seam a plausible option. Cultural drivers on fashion consumption feature regularly in our journal and this edition is no exception with two papers presenting an account of the Hispanic consumers’ relationship with fashion. Complimenting these areas are papers presenting aspects of fashion use and consumption by women: Majima presents us with a historical context whilst Mandhachitara et al. give an insight into fashion conformity in women’s career wear. Fitting themes with equality in gender and ethnicity of importance at all times.
Steve Hayes