Databank. Breakfast habits

Citation

(2001), "Databank. Breakfast habits", Nutrition & Food Science, Vol. 31 No. 6. https://doi.org/10.1108/nfs.2001.01731faf.003

Databank. Breakfast habits

Databank

Breakfast habits

Leatherhead Food RA has recently published a new report entitled The European Breakfast Food and Drinks Market. It shows that European consumers are spending less time in preparing breakfast, often missing it out altogether, eating it on the move or at their place of work. With the rise of single person households consumers are less likely to spend time preparing a meal just for themselves. This means that convenience and snacking items are becoming increasingly important for the breakfast period. The report focuses on the major European markets of the UK, France, Germany, Spain and Italy. In the bakery sector, bread remains a staple breakfast food, being eaten fresh or toasted while sponge cakes and sweet biscuits are popular in Italy and Spain. In terms of beverages, the fruit juice market rose 4 per cent in 2000 while the sale of hot beverages dropped by 5 per cent. Breakfast cereals are benefiting from good growth in southern European markets of Spain and Italy while the cereal bar has reflected the increasing importance of convenience foods. The report costs £395 to non-members and £325 to members.