Winning snack gives energy boost

Citation

(2007), "Winning snack gives energy boost", Nutrition & Food Science, Vol. 37 No. 6. https://doi.org/10.1108/nfs.2007.01737fab.053

Winning snack gives energy boost

Winning snack gives energy boost

A unique bakery company says its handmade flapjacks are the perfect snack for people on the go and those involved in sports or leisure activities who need an energy boost.

It Is Nut Free, based in North Yorkshire, makes flapjacks from premium quality ingredients without the use of any unnecessary additives or preservatives. Varieties on offer are Choc Chip, Crunchy, Fudge and Cherry – all guaranteed nut, egg and seed free, and are suitable for vegetarians.

The company also manufacturers a range of other products to the same stringent production standards at its new facility which opened last month.

It says the mix of simple and complex carbohydrates in the flapjacks combine a quick energy boost with a sustained, slow release of energy over several hours, making a great combination for participants in a wide range of sporting or leisure activities.

But it is not just nut allergy sufferers who are enjoying what It is Nut Free has to offer. Director Angela Russell says: "Our products are popular with people involved in a wide range of activities, regardless of whether they have a nut allergy or not – simply because they taste so good. The flapjacks are a convenient snack to pack as part of a lunch on a day out to boost flagging energy levels. We have also just developed a new low fat, low sugar option – delicious fruity Apricot & Raisin Baked Bar".

She added: "They are also ideal for families where a child does suffer from nut allergy to take on holiday, where it may not be easy to find a supply of snacks you are sure will be nut free. Labelling requirements abroad vary, and when eating out staff are not always sure what ingredients are used in recipes. For nut allergy sufferers, sometimes the tiniest trace of allergen can be enough to trigger a reaction".

Angela set up It Is Nut Free in 2002 after starting baking nut-free snacks and cakes in the family kitchen to cater for her daughter Kirsty's severe nut allergy.

Information at: www.itsnutfree.com

1. 1.

   Nut allergy or intolerance affects approximately 1 in 24 people in the UK, and according to research, this figure is rising year on year. It can cause mild or severe symptoms, including anaphylaxis, in sufferers.

2. 2.

   Anaphylaxis is a severe allergic reaction where the whole body is affected, often within minutes of exposure but sometimes after hours. It occurs because the body's immune system reacts inappropriately to the presence of a substance that it wrongly perceives as a threat. This condition can be life threatening if not treated very quickly with adrenaline. (Anaphylaxis Campaign: www.anaphylaxis.org.uk)