Citation
(2009), "Scandic", Nutrition & Food Science, Vol. 39 No. 4. https://doi.org/10.1108/nfs.2009.01739dab.031
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
Scandic
Article Type: Food facts From: Nutrition & Food Science, Volume 39, Issue 4
Scandic, the Nordic region’s leading hotel chain, is entering into an exclusive and long-term partnership with internationally celebrated chef Jamie Oliver. The agreement was signed recently, and within a few months guests at Scandic’s hotels will notice some exciting changes. “We want to give our guests a little extra, a gastronomic experience to remember long after they’ve left the hotel.
“Good, nutritious food has always been part of Scandic’s philosophy, but the hotel chain is now taking its offering up a level by entering into partnership with Jamie Oliver. Through his inspirational cookery programmes, books and campaigns, Jamie has won millions of loyal fans around the globe. He has a style all of his own, making food that is delicious yet accessible. Jamie is also one of the most trust-worthy and inspirational chefs in the world today”.
The cooperation agreement between Jamie Oliver and Scandic will run for three years, with a focus on different target groups each year.