Citation
(2010), "Opportunities on line for food and drink sector", Nutrition & Food Science, Vol. 40 No. 5. https://doi.org/10.1108/nfs.2010.01740eab.017
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
Opportunities on line for food and drink sector
Article Type: Food facts From: Nutrition & Food Science, Volume 40, Issue 5.
The Food, Drink and Agricultural Group of The Chartered Institute of Marketing hosted a mini conference at the Royal Agricultural College in Cirencester to hear from a range of high-level speakers on the potential for South West food and drink sector to build business in the fast growing on-line market. Around 70 senior managers from food and drink processors, academics, financiers, PR and advertising executives and regional trade associations heard speakers from Tesco, Milk Link, the Virtual Farmers' Market, Lloyds TSB, Real Time Audio and Bray Leino about how best this fast emerging route to market can be harnessed. Currently, only 11 per cent of UK adults shop online for food regularly or exclusively. The market is forecast to grow however by 57 per cent between 2009 and 2014 according to Mintel. The share of sales of food and drink on-line are already around 10 per cent with local provenance of food and drink often a key driver of sales – and this plays strongly in to the hands of the SW food and drink sector.