Citation
(2010), "Peas 2010", Nutrition & Food Science, Vol. 40 No. 6. https://doi.org/10.1108/nfs.2010.01740fab.014
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
Peas 2010
Article Type: Food facts From: Nutrition & Food Science, Volume 40, Issue 6.
Peas! surge ahead as the nation's favourite frozen vegetable. And some of the credit for this is claimed by the award-winning Yes Peas! campaign, backed by growers and freezers. The campaign started seven years ago, when frozen pea consumption was actually in decline.