Asia-Pacific markets

Citation

(2012), "Asia-Pacific markets", Nutrition & Food Science, Vol. 42 No. 6. https://doi.org/10.1108/nfs.2012.01742faa.002

Asia-Pacific markets

Article Type: Food facts From: Nutrition & Food Science, Volume 42, Issue 6

Following unprecedented overseas demand for its functional clean label ingredients, Ulrick & Short Ltd has appointed Starch Products Company (Thailand) as its Asia Pacific distribution partner to cover Australia, New Zealand, The Philippines, South Korea and Thailand. Chosen for its starch chemistry expertise, production capabilities and sector specific knowledge, Starch Products has extensive experience in the food ingredients market and a detailed understanding of the processing characteristics of crops such as wheat, corn, potato, tapioca and rice starch. Targeting the same sectors as Ulrick & Short, Starch Products will be focusing on a range of applications from bakery and meat through to sauces, batters, coatings and seafood. The Bangkok-based company will carry the full range of Ulrick & Short’s clean label products, which include phosphate replacers, stabilisers, binders, emulsifiers, fat replacements and egg replacements.

The market for clean label ingredients is still in its infancy across the Asia Pacific region and Starch Products, with the guidance of Ulrick & Short, will be educating food manufacturers on how to develop finished products with more consumer friendly labels. The company will also help producers develop new textures for sauces, focusing in improved mouth-feel by extracting the organoleptic properties of each crop-based clean label ingredient.

Another area which could see significant uptake of Ulrick & Short’s functional ingredients is in the prawn, fish and meat processing industry, where manufacturers are under increasing pressures to remove phosphates.