Keywords
Citation
Hirschkorn, J. (2007), "Back to Bason (profile)", Strategic Direction, Vol. 23 No. 7. https://doi.org/10.1108/sd.2007.05623gad.006
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited
Back to Bason (profile)
Back to Bason (profile)
Hirschkorn J. Accountancy, January 2007, Vol. 134 No. 1361, Start page: 48, No. of pages: 3
Purpose – To talk to the finance director of Associated British Foods (bakery. sugar and retail textiles). Design/methodology/approach – Outlines his varied career (from scientist to accountant) in some detail and advises all young people to do other things before entering accountancy. Explains the company’s strategy since he joined it in 1999, which aimed to streamline its portfolio of businesses through worldwide acquisitions and divestments; and reports that profits have doubled. Provides some key facts about the company and describes its successful development of Primark (low cost fashion). Originality/value – Describes an unusual accounting career
Keywords: Accountants, Career development, Conglomerates, Corporate strategy, United Kingdom