The Emerald Handbook of Multi-Stakeholder Communication

Emerging Issues for Corporate Identity, Branding and Reputation

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(27 chapters)

Prelims

Pages i-xxi

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Part I Introduction

Introduction: Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

Pages 3-8

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Citation: Foroudi, P., Nguyen, B. and Melewar, T.C. (2022), "Introduction: Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 3-8. https://doi.org/10.1108/978-1-80071-897-520221003

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Part II Stakeholders' Communication: Branding

Corporate Brand Communication in the Higher Education Sector

Pages 11-29

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Citation: Hemsley-Brown, J. and Oplatka, I. (2022), "Corporate Brand Communication in the Higher Education Sector", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 11-29. https://doi.org/10.1108/978-1-80071-897-520221004

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Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood

Pages 31-49

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Citation: Zha, D., Foroudi, P., Melewar, T.C. and Jin, Z. (2022), "Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 31-49. https://doi.org/10.1108/978-1-80071-897-520221006

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Out-Group Reaction Towards Religiously Endorsed Products (RLPs) and Response of Brand Managers

Pages 51-68

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Citation: Colmekcioglu, N. (2022), "Out-Group Reaction Towards Religiously Endorsed Products (RLPs) and Response of Brand Managers", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 51-68. https://doi.org/10.1108/978-1-80071-897-520221007

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Integrated Stakeholders' Communication Management in B2C Context

Pages 69-88

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Citation: Beccanulli, A., Biraghi, S. and Gambetti, R.C. (2022), "Integrated Stakeholders' Communication Management in B2C Context", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 69-88. https://doi.org/10.1108/978-1-80071-897-520221008

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Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention

Pages 89-100

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Citation: Yousef, W. and Alhabashi, A. (2022), "Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 89-100. https://doi.org/10.1108/978-1-80071-897-520221010

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The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions

Pages 101-127

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Citation: Fakhreddin, F. (2022), "The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 101-127. https://doi.org/10.1108/978-1-80071-897-520221012

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Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management

Pages 129-143

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Citation: Jerez-Jerez, M.J. (2022), "Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 129-143. https://doi.org/10.1108/978-1-80071-897-520221014

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Part III Stakeholders' Communication: Identity

Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education

Pages 147-189

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Citation: Ali, A., Foroudi, P. and Palazzo, M. (2022), "Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 147-189. https://doi.org/10.1108/978-1-80071-897-520221015

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Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning

Pages 191-211

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Citation: Abdellateef, M. and Foroudi, P. (2022), "Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 191-211. https://doi.org/10.1108/978-1-80071-897-520221017

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Opportunism and Specific Investment in Buyer–Supplier Relationships: The Role of Communication, Branding and Identity

Pages 213-244

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Citation: Aghazadeh, H., Maleki, H. and Majidi, S.S. (2022), "Opportunism and Specific Investment in Buyer–Supplier Relationships: The Role of Communication, Branding and Identity", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 213-244. https://doi.org/10.1108/978-1-80071-897-520221018

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Corporate Brand Communication: Identity, Image and Reputation

Pages 245-262

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Citation: Joseph, A. and Gupta, S. (2022), "Corporate Brand Communication: Identity, Image and Reputation", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 245-262. https://doi.org/10.1108/978-1-80071-897-520221019

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Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises

Pages 263-279

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Citation: Cuomo, M.T., Genovino, C., Salmista, O. and Caprino, R.M. (2022), "Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 263-279. https://doi.org/10.1108/978-1-80071-897-520221022

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From Digital Content Marketing Toward Brand Engagement

Pages 281-305

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Citation: Fashami, R.Z., Haghighinasab, M., Seyyedamiri, N. and Ahadi, P. (2022), "From Digital Content Marketing Toward Brand Engagement", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 281-305. https://doi.org/10.1108/978-1-80071-897-520221023

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Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages

Pages 307-324

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Citation: Sirakoulis, K. and Deffner, A. (2022), "Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 307-324. https://doi.org/10.1108/978-1-80071-897-520221025

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The Role of Wayfinding in Healthcare: Making the Environment Healthier

Pages 325-339

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Citation: Petermans, A. and Mattiello, L. (2022), "The Role of Wayfinding in Healthcare: Making the Environment Healthier", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 325-339. https://doi.org/10.1108/978-1-80071-897-520221027

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Part IV Stakeholders' Communication: Reputation

Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia

Pages 343-364

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Citation: Rahman, N.A.A. and Moin, M.I.A. (2022), "Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 343-364. https://doi.org/10.1108/978-1-80071-897-520221030

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Corporate Brand Reputation and Ethic, Sustainability and Inclusion. The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability

Pages 365-391

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Citation: Klerk, N.O.-d. and Muir, C. (2022), "Corporate Brand Reputation and Ethic, Sustainability and Inclusion. The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 365-391. https://doi.org/10.1108/978-1-80071-897-520221031

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Mapping Customer Engagement's Intellectual: A Multi-Method Bibliometric Approach and Future Directions

Pages 393-432

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Citation: Marvi, R., Hollebeek, L.D. and Foroudi, P. (2022), "Mapping Customer Engagement's Intellectual: A Multi-Method Bibliometric Approach and Future Directions", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 393-432. https://doi.org/10.1108/978-1-80071-897-520221033

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Stakeholders' Communications in Online Setting: A Sub-Saharan African Perspective During COVID-19 Pandemic Lockdown

Pages 433-449

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Citation: Adeola, O., Agu, E.R. and Ibelegbu, O. (2022), "Stakeholders' Communications in Online Setting: A Sub-Saharan African Perspective During COVID-19 Pandemic Lockdown", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 433-449. https://doi.org/10.1108/978-1-80071-897-520221034

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Examining the Influence of Eco Fashion Innovativeness Towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception Towards Eco-Innovation Practices in the United Kingdom

Pages 451-466

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Citation: Lari, H.A., Foroudi, P. and Dennis, C. (2022), "Examining the Influence of Eco Fashion Innovativeness Towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception Towards Eco-Innovation Practices in the United Kingdom", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 451-466. https://doi.org/10.1108/978-1-80071-897-520221037

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Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives

Pages 467-499

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Citation: Alzaydi, Z.M., Jayawardhena, C., Nguyen, B., Foroudi, P. and Palazzo, M. (2022), "Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 467-499. https://doi.org/10.1108/978-1-80071-897-520221039

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Proposing Self-Service Technology Model in a Service Ecosystem Playground

Pages 501-519

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Citation: Nazemi, A., Haghighinasab, M. and Foroudi, P. (2022), "Proposing Self-Service Technology Model in a Service Ecosystem Playground", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 501-519. https://doi.org/10.1108/978-1-80071-897-520221041

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Digitally Transformed Value Exchange of Company with Customers and Collaborators

Pages 521-539

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Citation: Aghazadeh, H., Rezaie, N. and Fazlinejad, P. (2022), "Digitally Transformed Value Exchange of Company with Customers and Collaborators", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 521-539. https://doi.org/10.1108/978-1-80071-897-520221042

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Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement

Pages 541-562

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Citation: Nankali, A., Seyyedamiri, N., Gholipour, T.H., Foroudi, P., Khajeheian, D. and Dekamini, F. (2022), "Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 541-562. https://doi.org/10.1108/978-1-80071-897-520221043

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Index

Pages 563-575

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Cover of The Emerald Handbook of Multi-Stakeholder Communication

DOI

10.1108/9781800718975

Publication date

2022-10-21

Editors

ISBN

978-1-80071-898-2

eISBN

978-1-80071-897-5

The Emerald Handbook of Multi-Stakeholder Communication

Emerging Issues for Corporate Identity, Branding and Reputation

Synopsis

Table of contents

Prelims

Part I Introduction

Introduction: Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

Part II Stakeholders' Communication: Branding

Corporate Brand Communication in the Higher Education Sector

Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood

Out-Group Reaction Towards Religiously Endorsed Products (RLPs) and Response of Brand Managers

Integrated Stakeholders' Communication Management in B2C Context

Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention

The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions

Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management

Part III Stakeholders' Communication: Identity

Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education

Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning

Opportunism and Specific Investment in Buyer–Supplier Relationships: The Role of Communication, Branding and Identity

Corporate Brand Communication: Identity, Image and Reputation

Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises

From Digital Content Marketing Toward Brand Engagement

Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages

The Role of Wayfinding in Healthcare: Making the Environment Healthier

Part IV Stakeholders' Communication: Reputation

Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia

Corporate Brand Reputation and Ethic, Sustainability and Inclusion. The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability

Mapping Customer Engagement's Intellectual: A Multi-Method Bibliometric Approach and Future Directions

Stakeholders' Communications in Online Setting: A Sub-Saharan African Perspective During COVID-19 Pandemic Lockdown

Examining the Influence of Eco Fashion Innovativeness Towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception Towards Eco-Innovation Practices in the United Kingdom

Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives

Proposing Self-Service Technology Model in a Service Ecosystem Playground

Digitally Transformed Value Exchange of Company with Customers and Collaborators

Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement

Index

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Table of contents

Part I Introduction

Part II Stakeholders' Communication: Branding

Part III Stakeholders' Communication: Identity

Part IV Stakeholders' Communication: Reputation

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