Business Acumen for Strategic Communicators: A Primer
Subject:
Synopsis
Table of contents
(17 chapters)Part I: Introduction
Part II: Guiding Approaches to Business
Part III: The People
Part IV: The Money and the Numbers
Part V: Business Models
Part VI:
- DOI
- 10.1108/9781838676599
- Publication date
- 2021-03-01
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- ISBN
- 978-1-83867-662-9
- eISBN
- 978-1-83867-659-9