Table of contents
Strategic Marketing Planning: A State‐of‐the‐art Review
Malcolm H.B. McDonaldStrategic marketing planning has never been the simple,step‐by‐step approach described so prolifically in prescriptive textsand courses. Reviews strategic marketing planning in…
6403
Influencing Corporate Direction: A Case Study from British Telecom
William D. Giles, Rob LewisHow can managers start to change the beliefs and direction of alarge organization? What is the role which team learning tools can playin making such changes possible? Illustrates…
142
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss