Table of contents
Marketing Intelligence & Planning
Whither Public Opinion Polls? One of the bedrocks of marketing intelligence and planning is market information and the activities of market research. There has been one…
1399
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss