Table of contents
The Learning Organization: How Planners Create Organizational Learning
Graham Galer, Kees van der HeijdenLooks at Shell′s organization and at mechanistic and networkingcultures. Discusses individual and organizational learning and givespointers to the best methods, as practised by…
Information Systems: The UK Retail Financial Services Sector
Jeff WatkinsFocuses on the retail sector of financial services in the UK.Describes the three stages of a model for business processtransformations; administrative IT, market‐led IT and…
Success in Database Marketing: Some Crucial Factors
Keith Fletcher, Colin Wheeler, Julia WrightFrom the authors′ research in database marketing (DBM) it seemsthat a number of factors contributing to successful DBM can beidentified. This research, allied with a review of…
Expert Systems in Marketing: Current Trends and an Alternative Scenario
George Wright, Gene RoweReviews the use of Expert Systems and their possible futureapplications and potential for marketing. The three major sections areorganized to show application areas, marketing…
Doing Business in Europe: A Review of Online Information Sources
Christine D. ReidDiscusses the possible information implications for the 12 membernations of the EC involving the removal of barriers between thecountries. Looks particularly at how technology…
Management Information Systems in Poland and in the West
Jacek Kryt, Stanley J. PaliwodaReveals that management information systems (MIS) as a concept isstill embryonic in Poland and struggling to adjust to the sea change inPolish politics evidenced since the demise…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss