Marketing Intelligence & Planning: Volume 11 Issue 1

The Marketing Audit: A Metrology and Explanation

D.T. Brownlie

The marketing audit is widely accorded an important diagnostic rolein the marketing management process. In theory, it should represent thestarting‐point for most considered…

Money or Motivation?: Compensating the Salesforce

Janet R. McColl‐Kennedy, Geoffrey C. Kiel, Susan J. Dann

Reports a study of the salesforce compensation practices inmanufacturing companies which is the first of its kind undertaken inAustralia. Australian companies rely heavily on…

Models of Technological Evolution: Their Impact on Technology Management

Martin Benkenstein, Brian Bloch

Discusses the model of industrial development, the S‐curve modeland the model of technological life cycles. Shows that these threemodels are based on similar assumptions and are…

The Automobile Market in Saudi Arabia: Implications for Export Marketing Planning

Secil Tuncalp

Provides an analysis of the marketing environment for car exportersto Saudi Arabia. Despite the fact that the Kingdom presents lucrativeopportunities for car exporters, Saudi…

Consumer Perceptions of the Environmental Impact of an Industrial Service

G.M. Bohlen, A. Diamantopoulos, B.B. Schlegelmilch

Aims to redress a research gap on green issues through its focus onconsumer perceptions of environmental nuisances arising in a servicesetting (freight transport). Presents the…