Marketing Intelligence & Planning: Volume 11 Issue 6

Marketing Intelligence & Planning

Michael J. Thomas

Reviews two books and one journal article. All three are concernedwith the future of marketing in a rapidly changing environment. Thefirst book and the article strongly challenge…

European Journal of Marketing

David Carson, Audrey Gilmore

Argues that some radically new thinking is needed in the provisionof training for marketing managers, and supports the argument withexperience gained in the SME sector.

International Journal of Bank Marketing

Christine Ennew, James Devlin

Evaluates the working of the Financial Services Act, comparing itsearly promise with a rising tide of criticism, suggesting that selfregulation does not adequately safeguard the…

International Journal of Retail & Distribution Management

John Fernie

Reviews an article that attempts to assess the scale of pricingerrors in supermarkets due to faulty scanning, research revealing a 4.29per cent error rate.

International Journal of Physical Distribution & Logistics Management

James R. Stock

Reviews a book focused on green marketing management, weak on itslogistical implications; and a journal article looking at servicequality in the transportation industry.

Logistics Information Management

Abby Day

The part now being played by logistics in corporate strategy isrecognized. Reviews ten articles exploring the theme of “recentinsights into logistics”.

Journal of Product & Brand Management

Dennis Cahill

Reviews a number of articles emerging from an American researchworkshop focused on “meaning, measure, and morality ofmaterialism”. Strong evidence here of the fragmenting of…