Marketing Intelligence & Planning: Volume 11 Issue 7

The Role of Competitor Information Systems

Keith Fletcher, Mark Donaghy

Considers the nature and scope of a competitor in‐formation system(CIS) and the contribution to strategic planning decisions. Investigatesthe process of operationalizing a CIS as…

Marketing Information Systems in Universities

Mark Gabbott, Ewan Sutherland

Explains how it is possible for universities which are part of theUCCA/PCAS system to develop insights into their recruitment process. Thechanges to the university sector and…

Real‐time Market Research

Ron Sanchez, D. Sudharshan

Use by some firms of a revolutionary new form of market research,here termed “real‐time market research”, has been observedin certain dynamic product markets where technologies…

International Procurement: A Matter of Relationships

Paul A. Herbig, Bradley S. O′Hara

For firms, small and large alike, the move towardsinternationalization implies a different role for every aspect of theorganization. One important function within the firm that is…

Globalization of the Procurement Process

Shan Rajagopal, Kenneth N. Bernard

The progressive dismantling of trade barriers emphasizes the needfor companies to compete effectively in open markets not only forbusiness but also for supplies and suppliers…