Table of contents
How to Identify Psychographic Segments: Part 1
Vincent‐Wayne MitchellAs marketing knowledge and market competition increase, so too does theneed for better segmentation. Psychographics can offer greater insightsinto customer behaviour, but the…
How to Identify Psychographic Segments : Part 2
Vincent‐Wayne MitchellAs marketing knowledge and market competition increase, so too does theneed for better segmentation. Psychographics can offer greater insightsinto customer behaviour, but the…
Using the Delphi Technique to Predict Future Tourism Potential
Erdener Kaynak, Jonathan Bloom, Marius LeiboldThe South African tourism industry is expected to develop substantiallyover the next five years owing to anticipated high tourism market growthrates. However, tourism demand is…
Neural Networks and Statistical Techniques in Marketing Research: A Conceptual Comparison
V. Venugopal, W. BaetsArtificial Neural Networks (ANNs) have many potential applicationsvirtually in wide areas ranging from engineering to management.Recently, a great deal of interest (and effort…
Top Performing Organizations of Australia, New Zealand and Singapore: A Comparative Study of Their Marketing Effectiveness
B.C. Ghosh, H.P. Schoch, D.B. Taylor, W.W. Kwan, Teo Sock KimWith increasing emphasis by many companies on gaining competitiveadvantages, both locally and on a global basis, the significance ofmarketing as a driving force for business…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss